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For the launch of the new fragrance EGEON, the first ever perfume developed with the help of Artificial Intelligence, Producing Partners joined forces onde again with BOTICÁRIO and brought Brazilian TV host and journalist Pedro Andrade, actress and internet sensation Giovanna Lancellotti, singer and dancer Lellê and digital influencer and gamer Rezende Evil to NYC to explore all the steps of the creation and development of the perfume. The final product includes twenty videos for Instagram and Youtube, and one commercial spot for television.

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