MODERN ASIA

In a collaboration with the digital agency W3Haus, Producing Partners created content for the cosmetics line Modern Asia, from the major brand O Boticário. The marketing campaign took one of Brazil’s most famous influencers, Sophia Abrahão, and the top makeup artist Suelen Johann to Tokyo to explore the inspiration for their new collection. Inspired by the film “Lost in Translation”, Producing Partners created beautiful imagery of them at some of the city’s most iconic locations. The content was used in a video for O Boticário’s Facebook account (1.5 million views), a 360º video shot at the famous Shibuya Crossing, a number of InstaStories videos and a Facebook Live special event broadcast from Tokyo.

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